Marketing Plan


  • A custom property website will be created (Properties over $1.5M)
  • Ariel DRONE photography
  • A custom color property brochure will be created
  • Detailed description of the property with HDR color photographs and a link to the website will appear in the San Diego and CA board of Realtors Multiple Listing Service
  • Between 1,000 - 3,000 'Just Listed' cards will be mailed to area residents
  • A custom E-mail blast with photos and links to the property website will be sent to several thousand agents (encompasses all major league real estate offices in San Diego, Palm Springs and Los Angeles)
  • With the owner's permission, an Open House for the Entire Brokerage community will be held.
  • The property will be presented to over 450 agents during the Keller Williams Realty office meetings.
  • With the owner's permission, a 'For Sale' sign will be posted on the propery (HOA rules need to be met) 



24 hour internet exposure

  • The property will be featured on this Internet on the following real estate websites:
  • The property will be featured on the Internet on Steve McAloon’s social networks:











International EXPOSURE 

The property could be listed on Prestige MLS (European MLS) and will be translated into 13 different languages (Properties over $3m)


  •  The property will be listed on Caimeiiu (Asian MLS) and will be translated to Chinese. Caimeiju can be found on top Chinese local search engines like Baidu, Google China, Bing, and Yahoo Taiwan.


  • The property will be featured on, an international website for broker members only. (Properties over $3m)


  •  The property website will be featured on YouKu which is an Asian version of YouTube with 203 million monthly visitors. It will be translated into Mandarin.



Print Advertising

  • An ad will be placed in the San Diego Union Tribune 
  • The property will be advertized in the MLS guide with a full page color advertisement
  • Custom property postcards will be designed and mailed to the area




Custom Marketing on Request



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